Griffin Group

See the shift first. Grow into it faster.

We are the data, tech and AI engine behind smarter growth. We acquire signal others can’t, read it in every market, and turn it into clear moves for brand, innovation and strategy teams.

World-class data acquisition. Creative partners who make it land.

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Source families: 9
Source types: 54+
Regions: 5
Views to act on: 1

What we do

From every source to your next growth move

Data, Intel and our partner IDEASxTBC, in three steps.

Partner agencies

We bring the tech and data. Our partners bring the spark.

Griffin Group powers a network of creative and strategic agencies. We supply the data acquisition, AI and analytics. They turn it into brands, products and campaigns people love.

We bring

Griffin Group

Data acquisition, tech and AI. Every source, every market, verified.

They bring

Partner agency

Creative, brand and strategy. The ideas that make the evidence land.

You get

Confident growth

Clear moves your teams can rally behind, backed by proof.

FEATURED PARTNER

IDEASxTBC

See the shift earlier. Turn intelligence into brand growth.

IDEAS combines data, AI and validated early market signals, all running on Griffin Group’s spine. The Brand Conspiracy (TBC) applies imagination and creative thinking to turn that intelligence into brand decisions and moves. One system, two engines.

Visit IDEASxTBC ↗

Griffin Group brings

Data from 9 source families
AI and signal validation
Global-to-local coverage in 5 regions
Your own data, securely fused in

TBC brings

Brand strategy and positioning
Creative ideas and campaigns
Innovation pipelines
Activation teams can act on

Partner

Basis Global

AI-native intelligence and innovation for category leaders worldwide, including award-winning work with Sage and L’Oréal.

See the work →

Become a partner

Put world-class data behind your ideas

Creative, brand or strategy agency? Plug into our data, tech and AI and give every pitch an evidence edge.

Talk to us about partnering →

Two ways we help

Choose your path

One data, tech and AI spine. Two focus areas.

IDEASxTBC

Growth & Innovation

Spot emerging opportunities early, then turn them into brand direction, new products and campaigns. Delivered with our partner IDEAS x The Brand Conspiracy.

INTEL

Strategic Intelligence

Track competitor moves, demand shifts and emerging risks, with early-warning briefs and dashboards built around your decisions.

Why Griffin Group

The world’s widest net for early signal.

Most providers see the market through one or two lenses. We read them all at once, in every region, then test each signal against everything else. That is how we spot what matters first.

Source families read on every question

Social, search, shelf, science, spend and more, read together.

Typical provider scope based on our review of the market.

View as table

	Source families
Griffin Group	9
Typical data platform	1–2
Traditional agency	1

Regions read in local language and context

From global capitals to emerging hubs.

Typical provider scope based on our review of the market.

View as table

	Regions
Griffin Group	5
Typical data platform	1–2

See the shift months before the market does

How an emerging trend builds, and where each approach first sees it.

Illustrative example of a typical trend curve. Real lead times vary by category and market.

View as table

Month	Signal strength (0–100)
M0	2
M1	4
M2	7
M3	11
M4	17
M5	25
M6	35
M7	47
M8	60
M9	72
M10	82
M11	89
M12	94

See every source we read →

What we surface

Better decisions, faster

We help leaders spot opportunity early and act with confidence by surfacing:

Category shifts and early signals

what’s emerging before it hits the mainstream

White space

underserved occasions, unmet needs, neglected audiences

Changes in customer demand

what people actually do and say, at scale

Decision drivers and trade-offs

why people choose, switch or resist

Competitor moves

strategic intent, launches and vulnerability points

Language shifts

how framing, meaning and credible claims are moving

Route-to-market signals

channel, retailer and platform dynamics

Reputation and risk signals

what’s becoming volatile, sensitive or attackable

Positioning opportunities

where you can credibly win next

Directional forecasting

what will matter next, and what’s just noise

Built on what you know

Your intelligence, compounded

We build on the intelligence you already have, so teams reach clear actions faster without redoing the fundamentals.

Existing decks

Past strategy, insight and research become the starting point, not shelfware.

Prior trackers

Brand, category and campaign trackers feed in, so new signal is read against a baseline you trust.

Established frameworks

Your segmentations and need-states stay the lens, so insight lands in your language.

How it works

One repeatable workflow, built for confidence

Proprietary, end-to-end and governed, with multi-stage verification and human QA at every step.

01
Acquire
Custom pipelines pull signal from every source that matters.
02
Process
Cleaned, de-duplicated and mapped to your frameworks.
03
Verify
Multi-stage checks and human QA on every signal.
04
Build assets
Dashboards, briefs and alerts shaped to your decisions.
05
Deliver for adoption
Workshops and handoffs so teams actually use it.

Proof

Trusted by the brands that shape markets

With our partner Basis Global, we deliver AI-native intelligence and innovation used by category leaders worldwide, including:

eBay Rocket Mortgage Redfin Fortnite Bethesda Audible Target Sage Just Eat Avon Unilever Sephora Johnson & Johnson Procter & Gamble Vanguard Whole Foods Indeed

Non-exhaustive.

In partnership with Basis Global

Sage

“Single version of the truth”

used daily.

MRS Business Impact of the Year (Global) 2024 & 2025

In partnership with Basis Global

L’Oréal

Store of the Future

“…enabled L’Oréal to place more consumer centricity at a very early stage…”

— Global CMI Director, L’Oréal

Ready to see the shift first?

Tell us what you’re working on and let’s set up a conversation.

Get in touch